AMMA is an acronym for the Association of Malayalam Movies Actors. This is an intelligent move from the part of associates concerned to safeguard and nurse their aspirations in the industry. This invariably includes endowments, insurance schemes, and committees on wages and benefits on revision, fund for research, pensions, and education loans for their children etc. As this has hit right, many other states have followed the same in their industry. AMMA has recently taken strong and effective steps against piracy.

Kerala is known elsewhere for its people’s literacy. They have come a long way on the awareness of having associations especially for the skilled workers. As with regard to the film industry, where so much innovation, quality and public nod are significant, such unions may endanger the good cinema. Members of the association can be retained to its vested interest in the making of cinema. Another allegation is that fresher and new enthusiasts can be discouraged. As both sides of the subject speak in the best of their voice, it can not be neglected that Malayalam film actors in their winter were much ignored especially when they were financially down or with a fatal disease. This move, would address such important issues in the right.